MESO events, CCLEP greek partner has announced the launch of a new music event to discover local talents, the music scene and the sound of Athens and to to connect Eastern & Western European music markets with those of the Middle East and beyond!
Athens Music Week is a week long music marathon to celebrate cultural and creative diversity, a week when Music becomes the heartbeat of the city and Athens becomes the ambassador of the Greek music scene.
Athens Music Week’s (AMW) first edition will be a combination of surprising discoveries, connections and new friendships and at the same time, a gathering for the promotion of music talents and fresh ideas.
AMW was born on the occasion of the 20th anniversary of the European Music Day that started in Athens in 1999, thanks to the cooperation of the NPO MESO Music Events with the Cultural, Sports and Youth Organization of the Municipality of Athens (OPANDA) and in connection with the joint efforts for the promotion of Athens as an international destination for innovation in the music industry with the Technopolis City of Athens and the INNOVATHENS powered by Samsung.
Held under the auspices of the Hellenic Ministry of Tourism, the Greek National Tourism Organisation, the Government of the Region of Attica, with the support of OPANDA, the Technopolis City of Athens, the Greek network of the European Music Day and the EYED Special service of Rights Management, and in collaboration with the European Music Day Association (Brussels), Linecheck Festival & Meeting (Milan), MamA Festival & Convention (Paris), Music International Lisboa (Lisbon), Nouvelle Prague Showcase Conference (Prague) and the UN Convention (Manchester), Athens Music Week 2019 edition settles the foundations for the first synergies of international appeal.
From June 17 until the 23rd, AMW connects educational activities, international meetings, networking events, lectures, music presentations, showcases and live music events through a common communication framework addressing to audiences, artists and professionals from Greece and abroad.
The event will include 4 separate sections with dozens of concerts, debates and exhibitions, entrance free or with a fee, for a whole week:
1. Music & the City: Events includes a selection of round-tables, discussions, educational activities, exhibitions, lectures, festivals, live concerts and cultural activities that take place in the Greek capital from the 17th until the 23rd of June. Held in different venues, theaters, concert halls or cultural centers, Music & the City program objective is to promote Athens cultural & music scene and hidden treasures.
2.Αthens Music Walk: Addressing to music lovers, artists and music professionals from Greece and abroad, the Athens Music Walk includes a variety of recitals, acoustic /amplified concerts and live stages providing a multitude of entrance free events to discover local artists and music scene. Spanning from experimental electronica to pop and from jazz to contemporary classical, the showcase program steps on the European Music Day events to offer a multi-genre line-up of around 100 artists, bands and orchestras from Greece.
3. Athens Music Convention: As a showcase festival and a music meeting, the Music Convention focuses on bridging relations between local, national & international artists and music professionals. Held at the Technopolis City of Athens, one of the most dynamic cultural venues of the City, the 2 day events encompasses international panels, workshops, networking activities and b2b meetings together with vocational & educational training activities.
4. Athens Music Innovation Hub: The part of the Music convention dedicated on the enhancement of innovative forms of development of artists, music entrepreneurs and service providers through coaching & mentoring sessions and international workshops. Ηeld at the INNOVATHENS powered by Samsung and organized in collaboration with JUMP, the first European Music Market Accelerator, the events connects music with other sectors of CCI such as new media, gaming and technology.
For its first edition, Athens Music Week’s main goal is to promote Music as a tool for local development and drive innovation between stakeholders of the CCIs, entertainment and the music industry, in order to foster curiosity, boost creativity, entrepreneurship and social cohesion!
AMWs is planned as a multifaceted music experience event. With its 4 complementary pillars – Music & the City, Music Convention, Athens Music Walk, Music Innovation Hub – overall event is designed to motivate the broader public, to widen the music boundaries of music lovers and to enhance the creative process and the sustainable development of creative artists, musicians and professionals of the music sector.
As a whole, the AMWs program aims to enhance music practice and promote the music scene of Athens through happenings and activities encompassing discussions with artists, presentations of music projects, special events, music showcases, festivals and many concerts.
Promoting knowledge exchange, common experimentation and intercultural sharing, AMW aims to develop bridges between different countries professionals and to connect educational & vocational training needs of music professionals & grass root talents, in order to meet current market needs and future challenges.
Stepping on music’s unifying character and Athens geographical place and historical background, AMW envisions to connect Eastern & Western European music markets with those of the Middle East and beyond!
Besides, Athenians are bound to music, art and culture for more than three thousand years and today, Athens is the place where the highest number of Greek artists, musicians and professional of the music production chain are located.